The Crunchy Frog Blog | 10 YEARS OF CRUNCH! - if you were not there to bear witness...

10 YEARS OF CRUNCH! - if you were not there to bear witness...

by crunchy.dk 31. October 2004 11:10

If you have been following this site for the last few months it should be no secret to you that we are celebrating our 10 year anniversary this autumn. We have released a double CD with gold nuggets from the past and present and we are also doing a special anniversary T-shirt "J'aime La Frog Croque". Both can be found at Vibrashop.com.

The tracklist from the CD as well as our thank you notes can be found elsewhere on this site. But right here you can get a sneak peek of the contents of the booklet that accompanies the double CD.

The front of the booklet show the cataloques we have printed through the years.

It has been hard to choose and pick the photos in this booklet. We have literally thousands of pictures we’d like to include but space allowed only these. In the booklet you’ll find pictures taken by (among others): Jessica Tolf Vulpius, Søren Solkær Starbird, Marc Fluri, Klaus Thyman, Casper Sejersen, Rikke Petersen, Ian Zaider, Jasper Carlberg, Thomas Busk and some of the band members.

10 CRUNCHY YEARS
At first we were only going to release our own album with THAU - back in ‘94. But with the help from the good people from Pingo distribution we quickly grew more ambitious and started to help likeminded bands from the Copenhagen lo-fi noise-rock scene release their albums. It was pure idealism and 50/50 deals. One for all and all against the others (corporate rock still sucks). Now, years later, we still have the idealism but have perhaps become less of the rank amateurs we were in the beginning. Luckily the music was enough to pull us through, although for a lot of years we didn’t really know what we were doing. We just kept going in true DIY-style. Goddammit, we used to go around delivering promo records to journalists on our bikes (but only as far as Valby Bakke, thank you very much). It was 3 to 4 years before we even got a fax machine, let alone a modem. And the office was synonymous with Yebo’s changing apartments.

1)The first press photo of the young hopeful artists. 2)Our first poster featuring the beautiful Wim Wenders cover photo. 3)The first Crunchy Frog homepage - but this was years later. 4)Nalna during the recording of “UTAH”. 5)Anders Reuss and Nalna in live action during an early Death Tothe concert. 6)The very first review of the very first record arrived on the day of release, September 8th (it was good, too!).

Even though the resources and the budgets were always small the ambitions were always great. Very early on we started to try to get international interest in our releases. It’s never been easy for us to sell a lot of records in our own home country because we’ve always signed artists and bands according to our own taste (and thereby no mainstream shit) and who we feel are original and have something new to say - also globally. On the other hand we have always enjoyed a great deal of support from the critics and a small but growing crowd of music lovers who have supported us and our bands.

Right from the start we had the ambition of building a “real label” that actually represented something - like the English and American record labels such as Creation, 4AD, Matador, Sub Pop etc that we ourselves respected as ordinary music fans. These companies are indeed labels for a particular musical taste and/or certain ideals.

Now it’s a great honour for us to meet people who have the same relationship with Crunchy Frog as we had with our favourite labels. We’ve collected a bouquet of the crunchiest roses that we hope you’ll enjoy. We have enjoyed working with a group of extremely talented bands. We are proud to have released their records. There’s an incredible amount of other people who have helped us from time to time, and we have written a thank you list elsewhere, but we send a special thought to Jessica who has helped us - unpaid at first, underpaid now - through all the years. She is the 5th crunchy frog.

Looking forward to the sequel “2004-2014 The Golden Years”.

Love,
Roffe, Fzat, Nalna and Yebo
CRUNCHY FROG

1)Rikke Frisk during a Learning From Las Vegas show at Tex, 1995. 2)DødsTor and Roffe. 2x4-eyes. Mad but happy. 3)The Andersen Brothers. Mikkel produced the first LFLV record and Kasper lead the haunting, intense band Naked. 4)LFLV doing a surprise performance at a Christmas lunch in Yebo and Jessi’s apartment. 5)Naked press shot. Angry, angry young men. 6)LFLV press shot. This quite silly one was never used.

Liner notes by J. Poe:

I'VE BEEN TO A LOT OF CONCERTS - AND BOUGHT A LOT OF RECORDS
I remember when the record was released! UTAH. The release party was held at The Museum of Music History, but the same night the band had to play a show at Loppen, Christiania. Wim Wenders supplied the photo for the cover (for 167 symbolic German marks), which was printed upside down on the poster. It still looked good – also upside down. So there it hung all the way down the wall at the entrance to the venue, every second poster upside down. I still have it hanging in my kitchen. Right side up, though.

I remember when the second record was released. Daddy Steals Upon the West German Deutschmark. The release party was at Bådteatret in Nyhavn. It was damn fun! And the cover art was once more a story in itself, lifted from the legendary Victor B. Andersens Maskinfabrik that we thought was closed down. It turned out they were just taking a good long break.

I remember the time it hadn’t even turned into Crunchy Frog yet. We used to run the Propdenoppop-Klop in Stengade 30 at Nørrebro one Saturday each month. The same handful of bands played there so often it was easier for them to arrange the concerts themselves. It was always the same audience coming to the shows anyway. It was all about reinventing everything with happenings and noise-rock as the main cornerstones. The Christmas party was in July and there were summer drinks for all at Christmas time. Take it from me, it is pretty difficult to track down a good Christmas tree in the middle of the summer holiday. Luckily the music was probably more original, in any case THAU, Death Tothe, Naked and Learning from Las Vegas were often on stage.

1)Death Tothe in concert at Propdenoppop-Klop. Joined on stage by Joakim “ScoreKim, Undergrundens Kejser” Vulpius, aged 7. 2)“Sprödt Nyt” was the regular photocopied newsletter in the early days. Silly and nerdy, just how you like it. 3)Flyer for a small Frog Skull & Bones tour of Denmark ca. 1997.4)Fzat and Nalna of THAU performing in a cramped college radio studio somewhere on the eastern seaboard, USA, 1998. 5)Bart from Tothe and some overweight American old lady waiting for the connecting flight in Charles de Gaulle airport.

I remember the time when Death Tothe became famous - and suddenly one evening managed to pack out Barbue in Huset - because they had been on a TV show where the host called them Black Tothe - that really made us laugh. Yebo had to explain why he was wearing a Public Enemy T-shirt. A rock musician listening to hip hop? That in itself was too weird.

I remember when the same Death Tothe was playing a Christmas concert in Ungdomshuset on Jagtvej. It was in the days when German sausages in glass jars – the classic Bockwurst – and cherry wine was an indispensable part of the stage show. Apart from a pathetic fake fistfight and a member of the audience sleeping in one of the speakers, the most memorable thing was the chorus of vegetarians chanting “Ingen kød i Ungeren!” (No meat in Ungdomshuset!).

1)THAU with hovering space station in Washington DC, 1998. 2)Superheroes posing in front of screens showing their “I Touched Her Legs” video in HMV, Osaka Japan, 1999. 3)In the Tokyo subway. Superheroes calling Mars. 4)Back stage at Loppen at The Tremolo Beer Gut and The Burnouts show. Per Sunding showing his muscular chest. Fzat, Sune and Helle Hellcat lounging. 5)Show leading the Tothe International team of Clones on the street in Arlington, USA, 1998. 6)Düreforsög press shot. Including the director of their videos, Adam.

I remember the time when The Mopeds and THAU played a musical football match at Stengade 30. The members of both bands on stage together, taking turns playing songs. The idea was quite fun but the truth is that it was a complete mess! It helped when the bands discovered that the fast songs made the best attack - and in the end the Swedes won a narrow victory.

I remember that Naked was always an intense experience. With enough cool and attitude for 4-5 street gangs they played with their feelings on the outside and reached out all the way to the back of the room. They played and sang as if their lives depended on it. It was either fly or die. They flew.

1)THAU live at the first VibraCrunch Festival in Malmö, 1999. 2)Our Japanese A&R Junko admiring the Tremolo poster at Yebo and Jessi’s house, 1999. She has released Superheroes, THAU, Tremolo and Junior Senior. 3)VibraCrunch was founded by Vibrafon, Crunchy Frog and Malmöfestivalen in 1999. This was our first poster. Coreldraw style. 4)Our first promo sampler “Something to sink your teeth into”. The cover star is Nalna and Yebo’s niece. 5)Junior and Senior (long before they were signed) back stage at the Superheroes 1999 Roskilde Festival show. 6)Düreforsög performing a kick ass show at VibraCrunch1. 7)The audience at VC1. Room enough for everybody. Later on it has become way more crowded. Yessir.

I remember when Düreforsög was playing with Death Tothe in Århus. They had one single released - which was sold out - and listening to them blew us away. And we were just amazed how incredibly young the band and their audience was.

I remember the time when Yebo came by with some new stuff to listen to and decide upon. Superheroes. This was pop, after all. And from Skive in Jutland. And very, very young. And very, very good. But would it fit Crunchy Frog? Today it is obvious that it was here the frog took a leap. Because it dared go after the fly. Noise or pop, it doesn’t matter as long as it’s tasty.

1)Prehu, Klause, Yebo, RulleMelonen, Asu and Tanja hanging out in Athens, Georgia on the 1999 Superheroes/LFLV US Tour. 2)We decided to make a 5 year anniversary compilation back in ‘99. The cover star is Roffe after he cut his hair munk style as a drunken birthday present for Yebo. The cover was made by DødsTor but we never got around to release it. 3)Jens and Petter Lindgård playing horns for Eggstone at the Propdenoppop-Klop Tambourine Party. Later on of course they entered the Crunchy Family as 2/3 of The Mopeds and also did the brass work on Superheroes and PowerSolo recordings. 4)Senior performing “Johnny and I” with Superheroes in Lyngby. 5)The “Living In Vain” radio promo single from Düreforsög.

I remember when Learning from Las Vegas turned up and played at a private Christmas lunch in a 3-room apartment. They hardly fitted into the living room and the neighbours must have heard the whole thing. Years later they appeared at a wedding and played a touching version of the bridal waltz.

I remember the time when we lived in an Østerbro apartment which the previous residents had used as the Crunchy Frog office. The phone sometimes decided to ring at 4 in the morning because somebody from Japan was trying to send a fax through. We relayed a lot of calls and I was offered to play some shows, but I politely declined. Even today, a couple of moves and changed telephone numbers later, they still call from the telephone company to ask if this is Crunchy Frog.

1)Anderz Gearbox at our housewarming. Garage rock booker supérieur and stand up guy. He invited us to share office space when we were a small piss ant label (more so than today). And we’ve never looked back. 2)Learning From Las Vegas press shot from the Petit Bourgeois era. Stylish, Scandinavian, sensitive young men. 3)Superheroes with Robin Skjoldborg doing the “IGLOO” press shots. Lars did not wear that hideous pilots hat in the final session. 4)Tothe International trick shot press photo. Jessica Vulpius did head shots of all members and then arranged the suits with fake photo-heads. Hence the weird 2D/3D look. 5)Superheroes flyer for the IGLOO album. The photo was also used for the “What’s Going On?” radio promo single. 6)Tothe Int’l flyer with artwork taken from "The Slow Light Theory” album.

I remember when Junior Senior surprised everybody –just by being themselves! It wasn’t every day confetti was thrown at Stengade 30. The funniest part of watching them the second time was seeing how it surprised the audience.

I remember the time when The Tremolo Beer Gut played the new year in, unfortunately without Per Sunding but with an army of guest bassists. The band whose records have different colours because you obviously can’t remember the titles when you’re drunk... And we were psyched up when we heard that Jon Spencer was a fan – well, we still are.

1)Flyer for the first SXSW show case we had in Austin, Texas, 2000. What a trip! 2)Both TBG guitarists couldn’t make the SXSW show, so all of a sudden the sound engineer Nalna had to step in and play lead guitar. He had to have 3 margaritas to steady his hand before the show. It was a cool show in the end, and the LA Weekly called it the best garage rock show of the whole festival. 3)VibraCrunch2 flyer. 4)The TBG (with the B-Team) opened the main stage at Roskilde 2000. Legendary stuff. 5)For the Johnny and I video we did our own beer labels: SuperBEERoes, the Nightmare Brew from Miami. The label was not visible at any time in the finished video... go figure. 6)Tothe Int’l played the new camping stage at Roskilde Festival. Again with ScoreKim, now aged 13 (after that he grew to old for that shit).

I remember when it was rumoured that Sune Wagner’s new band – not yet named The Raveonettes – sounded like The Jesus and Mary Chain. It was just about half a year or more before the Americans reinvented rock for the umpteenth time. And Jesus and Mary Chain... that was about goddamned time!

I remember when Düreforsög opened the Orange stage at Roskilde Festival, and they could still blow you away. And when The Tremolo Beer Gut opened the same stage a few years later with theremin and male choir and crumpled ties. And especially when it was Superheroes’ turn, because the moment when the chorus starts in Johnny and I, at that exact moment the festival started that year.

1)TBG radio promo single “Theme From The Beer Hunter”. 2)The Finest of Scandinavian Goddamned Surf flyer for TBG and Robert Jonsson and Punchdrunks. 3)Sune Wagner and Thomas Troelsen showing off at a CF PopKomm showcase. In the background Crunchy supporter and schatzi Heike Horst. 4)TBG badge featuring Per “Psychopelle” Sunding. 5)The Mopeds “Things The Stars Have Forgotten” radio promo single. 6)VibraCrunch3 flyer. At this point we changed the design to emulate the classic Boss guitar effect pedals. 7)THAU radio promo single “The Rock and the Surf”.

1)Junior performing Karaoke in novelty glasses drunk off his ass at the 2001 Crunchy Frog Christmas Lunch at Senior’s place. 2)Label for the “From the Vinyl Archives of The Tremolo Beer Gut”. Classic old school. 3)Junior and Senior in Delta Lab goofing around during the recording of their debut album. 4)Junior Senior sticker for “Move Your Feet”. 5)Raveonettes radio promo single “Attack of the Ghost Riders”. 6)Sune and Sharin hanging out at CBGB’s, NYC 2002. 7)Sune, Yebo, Per and Jengo of the TBG (live at DR radio). 8)Drawing from Strid after the 2001/02 New Year party hosted by The TBG. A legendary party!

I remember when PowerSolo said about themselves that where they came from was so far out in the country that people put potatoes on their pizza and meatballs are a kind of fruit. And because of that I loved them dearly even before I heard the first note of music – but also afterwards as it turned out.

I remember when we travelled to VibraCrunch in Malmö and heard epo-555 play as the sun set on the blue Pripps. It was something as rare as beautiful – the music, the Swedish folköl and the last taste of summer.

1)Thomas T and Senior on the main stage opening Roskilde 2002. 2)Sune busting his guitar at the first Raveonettes Roskilde Festival show, 2002. 3)VibraCrunch4 flyer. The effect pedal theme continues to this day. 4)Superheroes press shot for the “Superheroes” release. Taken in Thomas’ own Delta Lab studio where they also recorded the album. 5)Superheroes badge. 6)No smoking at the Crunchy crapper, m’kay? 7)Micke PMK has to take the price for doing the most crazy and cool artwork (Junior Senior’s) we have released. Here is the UK version of the vinyl album D-D-Don’t. Crazy stuff!

1)In 2002 we decided to gather all the CF bands for a big concert at Vega in Copenhagen. It was such a blast. Everyone in the audience got a free exclusive CD where all the bands had covered each others’ songs (and a really idiotic Gregorian Crunchy Hits-medley). It was only released in 1500 numbered copies. A true collector’s item. Below is the “Class of 2002” photo that our friend Søren Solkær did after sound checks. Unfortunately The Mopeds were not able to be there. 2)Senior on stage with Tremolo doing his “Cool Dicks” version of “Cool Cigs”. 3)The Mopeds giving us hell in Store Vega. The CF logo hovering above. 4)THAU with the beautiful and talented Soma Allpass Hammarlund. 5)The Crunchy Christmas poster. 6)Yebo in cowboy hat during the TBG show. 7)At the end of the Superheroes show pretty much everybody from the other bands entered the stage and had a crazy party. In front is Jens from The Mopeds, behind him Thomas T raising his arms and on the right is Junior and Filip from Jr Sr dancing away. 8)...and the crowd went wild (Polle and Oste in the middle). What a night. Everybody there shared a very special evening - and some have the T-shirt to prove it!

I remember back when it wasn’t “back when” anymore, not in the same way anyway. Crunchy Frog wasn’t a secret any more, but the talk of the town – in Texas! They said so themselves anyway. But there must be something to it – all of a sudden they were in the newspapers all the time.

Most of all I remember all the way back when there were no other indie labels than Cloudland. And when there are no others why not release that album yourselves?
It was just one single little cd...

1)dCool poster for The Raveonettes’ second album. 2)VibraCrunch5 flyer. A variation of a well tested and successful theme, but this year the Crunch knob was turned up. 3)As Superheroes and Jr Sr won several Gaffa awards 2002 we did this add thanking the fans. We thought it would be funny to do it in handwriting. And it was. And we sold a million records because of that add. Always pays to nuture the fanbase! 4)“Bo, play me some Chopin, will ya?” The Railthin Brothers lounging in Köln during PopKomm, 2003. 5)Signing session at VC5. PowerSolo was a most
welcome addition to the Crunchy Frog family.

1)When Sune Wagner played at Roskilde Festival 03 it was the 10th year in a row he’d played. Crunchy and The Raveonettes gave him this cake. 2)Ian Zaider, proud manager of Jr Sr holding up the Austin paper with Senior on the front page, with Jessi and Asu from Superheroes. 3)Filip and Yebo from Jr Sr hanging with Mr. T at the Jimmy Kimmel Show in LA. Mr. T’s Tee reads “PRAY until something happens!”. 4)Junior Senior browsing in a costume shop in Austin, Texas during SXSW 03. 5)Bo, Kim and producer Nalna hanging out during the recording of “IT’S RACEDAY” - protesting against cheese.

And then I remember that on New Years Eve 2001/02 I said that Crunchy Frog had made a mistake signing Junior Senior... It can be quite rewarding to not always be right.

With thanks to Dan Turèll for lending me the chorus
- now play me something by Elvis!

Jacob Stærmose – or J. Poe
fan & friend, Propdenoppop-accomplice
& respected idiot.

1) dThe signing session for epo-555 was at Isbjørnen Bodega. They insisted on it being written in the contract that Crunchy should buy them beers at the signing. So we did. 2)PowerSolo flyer for Roskilde Festival 04. They played the last show on the festival that year. 3)Flyer for the epo-555 debut album “Dexter Fox”. 4)Risqué PowerSolo sticker for the album “It’s Raceday... and your PUSSY is GUT!!!”. 5)Jr Sr live in Tokyo. Junior is big in Japan, Senior is huge. 6)Screen dump from Japanese bonus DVD for the Jr Sr “Shake Your Coconuts” single, 2004. The image of Filip is from the UK tour of 2003. 7)epo-555 press shot. Bambi shouting at Ebbe.

1)Flyer for VC6. The Crunch-button still at the max position. 2)Design for our 10 year anniversary T-shirt in fucked up french. “J’aime La Frog Croque - 10 ans de indie roque supérieur”. Straight up. 3)Flyer for our 04 SXSW shows. 4)The Tremolo Beer Gut joined by Jon Spencer at VC6. Terrific show and a terrific VibraCrunch. 5)Crunchy staffers Thomas and Søren selling merchandise. 6)Mikkel choking the old VOX guitar at the epo-555 show at VC6. 8)Martin Martin Denns from Dennark did the artwork for this compilation. Good man, but don’t give him any pills. 9)Morten Bue is our mastering engineer of choice. Here he is doin’ his thang mastering this very album. 10)The Crunchy staff 04. Thomas, Yebo, Søren and Jessi.

YA DARNED TOOTIN'! THAT'S ALL FOLKS. NOW RUN OUT AND BUY THAT RECORD!

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